Privacy Policy

Our Approach to Privacy

Urgent Fury respects your privacy. Our staff, contractors and others who help us operate our web sites follow this policy on privacy and fair information practices for online activities of Urgent Fury.com.

This Privacy Policy applies to the web sites owned by Urgent Fury Holdings, LLC (UrgentFury.com).

While the Urgent Fury Sites offer different combinations of services and tools, this policy states Urgent Fury's company-wide Privacy Policy with regard to data-collection practices.

By registering as a member of a Urgent Fury Site, you agree to accept this Privacy Policy and are aware that our policy may change over time as discussed below.

Overview of our Policy

The security of personal information is a high priority at Urgent Fury. We maintain these web sites and all associated data with technical, administrative and physical safeguards to protect against loss, unauthorized access, destruction, misuse, modification and improper disclosure. No computer system or information can ever be fully protected against every possible hazard. But Urgent Fury is committed to providing reasonable and appropriate security controls to protect our web sites and their information against foreseeable hazards.

The information you provide helps us, and our partners (including our service providers, advertisers and other partners) make the Urgent Fury Sites more fun and useful for you. It also enables us to provide you updates about our services and special offers from our partners. When you become a registered member of one of our sites, you may receive email or postal mail from Urgent Fury and our partners.

Please keep in mind that whenever you voluntarily disclose personal information in public areas of an Urgent Fury Site, such as the member home pages and message boards, your information can be viewed and possibly used by others. We advise users not to disclose information that can be used to contact the user ("Personally Identifiable information") that they do not wish for others to obtain, such as full name, home address, or phone number.

Changes to this Policy

This Privacy Policy will always be available to users on this page for you to read. We will update this privacy and fair information practices policy to reflect new features, services and options, as well as any other changes with regard to the use of personal information. Users will be notified by a notice on the Urgent Fury Site of any significant update to our Privacy Policy. By registering as a member of an Urgent Fury Site, you agree to accept this Privacy Policy and are aware that our policy may change over time. Continued use of the Urgent Fury Sites or other Urgent Fury services will signify that you agree to these changes.

About Children

The Urgent Fury Sites are not directed to children under the age of 13. The Urgent Fury Sites prohibit registration by and will not knowingly collect personally identifiable information from anyone under 13. This requirement will be posted at points of data collection within the Urgent Fury Sites, such as registration for services.

Note to Parents. If you have any concerns about the Urgent Fury Sites or its related services, please contact us via our online form, available at:

http://www.UrgentFury.com/contact

Information Collection and Use

Below are more details about the information the Urgent Fury Sites gather from you and how we use it.

A. Email Newsletters. Urgent Fury offers email newsletters and periodically sends out announcements. Only registered users will be able to receive newsletters. We will use your email address only to send you the newsletter that you signed up for (which happens automatically upon registering on the forum). If you want to update your email address or stop receiving our newsletter, you will need to delete your account from the forum.

B. Advertisers. By becoming a member, you authorize Urgent Fury to share your Personally Identifiable Information with our advertisers. Our advertisers may use your Personally Identifiable Information to send you, via email or postal mail, advertisements or other notices, and it is possible that your information may be shared with others.

C. Email Updates to Members. The Urgent Fury Sites will periodically send you promotional email about services offered by the Urgent Fury Sites, our partners and advertisers. If you want to stop receiving these types of promotional emails, you will need to delete your account from the forum.

The Urgent Fury Sites may contact you regarding account status, changes to the user agreement, and to confirm registration.

D. Promotions. We may ask you for Personally Identifiable Information at other times, including, but not limited to, when you enter contests or promotions sponsored by a third party. If you choose to enter contests or promotions of this nature, we may share your Personally Identifiable Information with the third party so they can contact you. The third party may use that information to send you advertisements or other notices, and it is possible that your information may be shared with others.

E. Surveys and User Research. Urgent Fury conducts email and web-delivered surveys from time to time, as well as instant polls, to gather information about our audience. It is important to remember that taking these surveys and polls is entirely optional. You have no obligation to respond to them. We share only the aggregate results of these surveys, not individual data, with our advertisers and partners to help them better understand our services and monitor the reach of their advertising on our service. We also store some of the information that our users provide in these surveys to help us understand your interests and to make the site more useful for you.

F. Use of Cookies. On the Internet, a "cookie" is a piece of information (a file) that a Web site transfers to a user's computer for record-keeping purposes. The use of cookies is common on the Internet. The process we use to serve advertisements and to track use of our site involves cookies. Cookies help Urgent Fury and our advertising service (discussed below) track the frequency and placement of advertisements. Cookies also enable us to measure aggregate, or total usage and traffic to our site and to specific offerings. This aids us in producing content that best meets our users' preferences. In order to implement new services, we may use other types of cookies as well. We also may use cookies to understand better what parts of our site you like best. We may use that information to display advertisements that we think will be of particular interest to you. You may configure your browser to reject cookies, but this may interfere with some functionality of the Urgent Fury Sites. To find out more about changing your browser to reject cookies, we suggest the EPIC Cookies Page [http://www.epic.org/privacy/internet/cookies].

G. Sites You Visit. As you access our Affiliate Sites and browse around the Urgent Fury Sites, Urgent Fury may store information about which pages and which Affiliate Sites you visit and other information presented in your browser's URL address line. Urgent Fury will use this information to help determine what our users are most interested in.

H. Other Third Parties. Urgent Fury may share non-personal, aggregate, or summary, information regarding our users with other third parties not mentioned in this policy. This kind of information does not identify you individually.

I. Merger or Acquisition. In the event of a merger, acquisition, reorganization, sale of all or substantially all of its assets, or the sale of an individual website owned by Urgent Fury , Urgent Fury may transfer your Personally Identifiable Information to a third party as a part of such merger, acquisition, reorganization, or sale.

J. Legal Authorities. The Urgent Fury Sites may also disclose Personally Identifiable Information in cases when we have reason to believe that it is necessary to identify someone who may be violating Urgent Fury 's User Agreement or may be causing injury to Urgent Fury 's rights or property, other users, or anyone else. The Urgent Fury Sites may disclose Personally Identifiable Information of our users to government authorities at our discretion.

Access to Other Sites Through Urgent Fury

Our Affiliates Sites. You should be aware that when you are on an Urgent Fury Site, you will have the opportunity to visit, or link to, other sites associated with Urgent Fury . These sites are identified as our "Affiliates" and/or - "Partner Sites" These sites are not owned or operated by Urgent Fury , but are part of a larger network of sites with which the Urgent Fury Sites share content and advertising opportunities. We do not share Personally Identifiable Information of our members with these Affiliate Sites.

Linking to Other Sites. You may also visit independent web sites, not operated by Urgent Fury, that are connected to our network for our users. Such sites are operated by external, third-party service providers. Some of these sites will have their own separate membership processes and privacy policies. The Urgent Fury Sites do not control sites that are operated by others and so cannot be responsible for the information practices of these sites. Other sites may set their own cookies, collect data or solicit personal information. It is always a good idea to check the Privacy Policy and Terms of Use of any site before offering any of your personal information.

Security

The Urgent Fury Sites use diligent efforts to protect the security and integrity of the information you provide to us once it is received on our systems. However, when you submit information about yourself to the Urgent Fury Sites over the Internet, the information may travel over many systems that are not under the control of Urgent Fury . We take the protection of user data very seriously and to that end provide extra assurances that your information will not be intercepted. In the case of shopping pages, for example, the credit card information you submit is protected by secure servers.

Updating Your Information

To update your account information such as your city or interests, please use the "Account Related Settings" and/or the "Forum Profile Information" at the Urgent Fury Site on which you are registered.

Cancellations

o Canceling Newsletters. You may cancel participation in email newsletters by deleting your account on the Urgent Fury forum.

o Email updates and special offers: You may cancel participation in the email announcements by deleting your account on the Urgent Fury forum.

Still Have Questions?

If you have any other questions about the Urgent Fury Privacy Policy, please contact us via our online form, available at http://www.UrgentFury.com/contact or write to us at:

Urgent Fury Holdings, LLC
Attn: Customer Service
PO Box