PSBlog Feed: (For Southeast Asia) PlayStation Launches ‘Love of Play’ Campaign with KIM CHAEWON from LE SSERAFIM

[Commander Fury]

PlayStation is kicking off 2026 with a special collaboration, a New Year “Love of Play” campaign that brings unforgettable moments to life, featuring KIM CHAEWON from K-pop idol group, LE SSERAFIM.

No matter how you choose to celebrate the New Year Holiday, whether it’s enjoying personal time, sharing moments with friends, or creating memories with family, PlayStation is here to make every experience extraordinary.

This campaign unfolds through 4 episodes: Family, Friends, Sisters, and Solo. Today, we’re excited to release the very first episode: Family.

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The remaining 3 episodes will be released accordingly: Friends – Feb 4, Sisters – Feb 5 and Solo – Feb 6 

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Thanks to the outstanding presence of KIM CHAEWON from LE SSERAFIM, this campaign truly shone through. 

We’ve captured the vibrant atmosphere of the set and her candid thoughts, offering fans a fresh and authentic glimpse of her personality, along with some exciting news—all in one place. First, let’s watch the behind-the-scenes interview video on the official YouTube channel!

Here’s our exclusive interview with KIM CHAEWON:

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Q. Do you remember the first game you ever played on PlayStation?

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“My very first console game was Stray on PS5! It’s a game where an adorable cat is the main character. The storyline is refreshing, and I loved the overall vibe and puzzle elements. The cat’s movements were so realistic that I felt like I had actually become a cat while playing.”

Q. Today you got to try out many DualSense controller colors. Which color is your favorite?

“I had no idea there were so many color options! Seeing and holding each one during the shoot, I thought they were all cool.” 

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“I can’t recall the exact name, but there was a purple shade with a subtle blue tint (Chroma Indigo)—it looked so elegant and stylish. Personally, though, I liked the black one (Midnight Black) the most. Its sleek vibe is totally my style.”

Q. What’s the most fun PlayStation game you’ve played so far?

“I’d say Astro Bot, which I played during today’s shoot! It’s probably the most fun game I’ve tried so far. The character is adorable, and I thought, Wow, this is the true charm of PlayStation.”

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“The haptic feedback and adaptive triggers on the DualSense controller blended perfectly with the gameplay, making the tactile experience unforgettable. I can’t wait to try more PlayStation games in the future.”

To stand a chance to win a DualSense wireless controller signed by KIM CHAEWON, look out for our social campaigns on PlayStation Asia IG channels

For details on the Festive New Year Sale and our exciting Wiggle Wiggle partnership, please visit the PS blog here

And one last thing! Don’t miss KIM CHAEWON’s upcoming videos filled with her charm: “Unstoppable Play!” will be released on February 5, and the exciting “Balance Game” will follow on February 11, both on the official PlayStation official IG, FB channel.

Stay tuned!

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