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Posted: Sunday, August 28, 2011 8:07 pm | Updated: 8:52 pm, Sun Aug 28, 2011. E-football tournament draws gamersJames Cannon Midland Reporter-TelegramMidland Reporter-Telegram | 0 comments Buttons were being furiously being pressed as the all too familiar sounds of click, click, click filled the gaming trailer Saturday night. Kids, teens and young adults shouted in support of their favorite football teams as others visibly and audibly showed signs of frustration. Only one progressed, before the entire melodrama began again. Ultimately, one champion was left overlooking his vanquished, digital foes as the winner of the first Madden NFL 12 tournament in Midland. But this was just the start, the real tournament begins at Best Buy's midnight release party tonight. Rolling Video Games, Urgent Fury and Best Buy have teamed together to make this fall's midnight release parties for new console games a sight to see and experience. For every major release this fall like Madden NF 12, Call of Duty: Modern Warfare 3 and Assassin's Creed Revelations, the trio will be hosting tournaments during the midnight release party at Best Buy located on North Loop 250. "I'm excited for this partnership ... it's only going to get bigger," said Marc Dimmig, owner and found of Rolling Video Games, a mobile video game theater company. He and his wife, Deborah, began this journey in February 2010. Initially he said he wanted to open a gaming store, like GameStop or Best Buy, but soon realized the companies were too entrenched. So he began looking for innovative ways to satisfy his love for games and children, while establishing a profitable company. A mobile gaming theater was his answer. Since last year's launch, he has expanded his operation and hired a staff. He recently added a second, state-of-the-art trailer that seats 16 and has multiple flat screen televisions connected to Playstations and Xboxs. The gaming theater is dimly lighted to maximize the picture on the new-model flat screen televisions. There is little more than three feet from the massive screens and the gamer's couches. It all adds to the environment - immersing the player into the digital world of their choice. Dimmig's company is booming. The gaming theater travels around all of West Texas, hosting between 35-40 events a month, mostly for children's birthdays, but also being booked for corporate parties, weddings and bachelor parties. It might have just been the gaming experience or the highly-sought after new addition to EA Sports award winning line of products, but after playing Madden NFL 12 for only a few minutes, 11-year-old Cole Hayes emphatically expressed his desire to own the game. Hayes was challenging Dimmig's son, Dylan, to a football match. Before kick-off, Dylan said he was definitely good at Madden NFL 11 but hadn't really got the feel for the new game yet. It isn't uncommon for subtle or major changes to drastically alter style of play between generations. Regardless, the pair played a match, shared laughs and enjoyed their experience. "Respecting players, not trash talking and fair game play are at the heart of what we do," said Shane Bell, chief information officer for the Urgent Fury gaming community. Bell partnered with Dimmig and Best Buy to host the upcoming tournaments. His group specializes in new and different ways to play gaming tournaments. Their main project is modeled after the Risk board game. Instead of rolling dice to conquer a nearby territory, players would fight each other in their game of choice. The tournaments lasts 13 weeks, with four turns per week. The cost is free for anyone to participate. Bell said the company's main source of revenue is through advertisements and sponsorships with gaming companies and other groups trying to reach gamers. Of the several dozen in attendance at the Hollywood movie theater Saturday night, all had smiles on their faces and chatted about the latest games after their battle in the tournament. Like Saturday, the winner of the main event tonight at the game's release party at Best Buy, will receive a free copy. Best Buy will also be giving out gift cards to other top finishers in the bracketed styled-tournament. The party will begin tonight around 9:30 p.m. at the Best Buy on Loop 250. There is no charge to enter the tournament. Read more: E-football tournament draws gamers - Mywesttexas.com: Top Stories http://www.mywesttexas.com/top_stories/article_fc841c17-0649-5747-bcaf-012f3e9d0c4d.html#ixzz1WQbw3jx2 Under Creative Commons License: Attribution