I watched the reveal again last night, I read a bunch of articles on various gaming websites, then I saw an advertisement for gamefly on a banner. got me thinking, I rent a game, install it, then have to pay ms to play it. I send it back, and a week later shane rents the same game, and has to pay ms to play it. then he sends it back, and a third, fourth, and fifth person rent the same copy of the same game. so now 5 people have paid to play that game, that was purchased once by gamefly, and rental fee paid by myself, shane, and 3 other people. so does gamefly send you a special code with the game that allows you to play without paying? maybe a discount? or does gamefly take a huge hit in memberships because Microsoft has basically made the rental service too expensive? sorry shane, just used you as an example, no offense lol.