well, its hard for me to not look at that video from both sides... it could technically fall under the category of good marketing. Heck, look no farther than Apple's tv ads where they do nothing but take shots at PC. (which, ironically, is considered to be the most effective ad run in the last 5 years by many in the industry).
That said, while annoying, partially offensive (im not one to make jokes about swastikas, nazis, or anything related to that blemish in human history) it is also flattery in that you have to EARN that bullseye for people to take notice and the time to take shots at ya.