They are trying to somewhat make good on it. They are offering a $100 rebate to iPhone owners that don't qualify for those that purchased it outside of the 14 day limit. Meaning, that if you purchased the iPhone with in 14 days of the price drop, you will get a $200 rebate. Unfortunately, the $100 is for store or online purchases. I guess, at least they are trying to make up for it. It would definately make up for it if everyone got their $200 back.
http://business.guardian.co.uk/story/0,,2164347,00.html