Several types of cancer have effected my family and because of that I've supported all causes involved in finding a cure for cancer for more years than many members of this forum have been alive. But to put out bands that say I heart Boobies is irresponsible. Those high school kids are not buying those bands because they support finding the cure for breast cancer. And it's a black bracelet at that. It's not a pink bracelet. Pink being the color used 99% of the time to denote a cause involving breast cancer cure, survivors, relatives of survivors, relatives of loved ones who lost their battle, etc.
And to say that as long as it promotes support then the language doesnt matter - where does that end? I wont use the words on here but we're smart enough to know what the possibilities hold if using that logic. Imagine I heart (enter any derogatory label hear) bands. Who cares what label is used as long as it promotes support right?